• PUMA: Performance and Sport-inspired Lifestyle Products

    With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, basketball shorts for men and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.

    PUMA’s Story

    In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. The brand gained notoriety in the first few years as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.

    PUMA SG

    Level Up On The Playing Field

    Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when you are not doing sports, PUMA sports apparel is versatile wear that you can style in various ways.

    Practising Sustainability Through Sports

    At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products that have a less environmental impact on nature.

    PUMA: Culture of Firsts

    PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.

    PUMA Supports Gender Equality

    Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA basketball shorts for men established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.

  • PUMA: World-Leading Sports Brand

    With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, jogging shoes and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.

    PUMA’s Story

    In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. More athletes were seen wearing PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.

    PUMA MY

    PUMA Sports

    PUMA apparel is designed for both functionality and leisure — they are suitable for all kinds of sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.

    Practising Sustainability Through Sports

    At PUMA, sustainability is a core value of the business. PUMA strives to manage their environmental impact through the 10FOR25 sustainability strategy for a better world by working on ten key areas, from climate and biodiversity to human rights, to reach common goals of making better products that have a less environmental impact on nature.

    Innovating with PUMA

    PUMA understands the importance of creation to level up on sports performance and to keep moving forward, grounded by science. At PUMA Innovation, five ethos drives innovation: be a pain, be connected, be brave, be open, and be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centred focus in their designs.

    Turning Intent Into Action

    Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA jogging shoes takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.